Selling products from your own website is a great way to make money online. Here are some e-commerce tips to consider when setting up your online store:

* Provide plenty of content and information about the product including, if appropriate, sizes, dimensions, colors and comparisons with other similar products. The customer must be able to choose a product and complete the transaction and get an order number, and/or invoice confirmation via email.

* If selling physical products such as DVDs you must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately!

* Be sure your customer service links are large and clearly marked, so your client does not have to dig around the website to find the information he needs.

* Provide an 'about us' section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel reassured about shopping in your store.

* Provide an FAQ with information about your return policies, guarantees, shipping prices and insurance charges if any. Do not annoy your customers by presenting products that are marked 'sold' or pages that say 'under construction' or 'coming soon'.

* Do add new content and products frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.

*If your site has got a date tag or has current references, be careful to change these references frequently so you don't give the perception that nobody is maintaining your website.

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