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Simple, uncluttered and clean designs which are easily navigated make the best websites. Avoid flash, sparkly graphics like the plague. They may be very clever pieces of programming but are an instant turn-off for most Internet users.
It is vital to remember that your website is the hub of your online business; it is the virtual representation of your company and this is one case in which people really do judge a book by its cover. An uncomplicated, unfussy and well laid out site will impress your visitors.
You are giving your visitors the impression that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.
On the other side of the coin if your website is put together shabbily and looks like a 5 minute "quick fix", you are literally shouting to your visitors that you are not professional and you do not care for quality.
Ensure that your site loads fast if you do not want to lose visitors. Most Internet users will leave a website if it doesn't load completely within 15 seconds, so make sure the pages of your website are delivered to the visitors as soon as possible so they don’t immediately click the back button on their browser.
Another hugely important thing to remember is to test each and every link on your site before it goes online. Broken links are not only irritating to Internet users but will also cause your site to lose credibility with the search engines and slip down their rankings.
When thinking about the design of your website bear in mind your own likes and dislikes. When surfing the web look at other sites and see how they are designed and how their navigation works
And, if you need to be convinced that a simple design is the best. Take a look at ebay and Google – two of the biggest and most successful websites on the Internet. Look at how simple the designs are, how the navigation is easy and how uncluttered they are.
If ebay and Google keep it simple then perhaps you should too.
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Essential Website Design Features
The major thing to remember is not too focus solely on the home page, of your website, your keywords and titles. These are all essential for search engines to find your website but your visitors need much more. The bottom line is that search engine optimization and better rankings won’t keep your customer on your site or make them buy your products.
As much attention needs to be paid to every internal page on your website as is lavished on the front page. The more top quality information and content you can offer your visitors the more likely they are to return to your site and buy your products.
Providing text links to your products from within the pages of relevant content are much more likely to result in a sale than just relying on banner ads.
And, if you have more than one product, make sure that links are provided to all sales pages to increase the odds of your visitor becoming a customer. By providing relevant and easily visible links within your website content, the easier it is for your visitors to navigate to those pages and get the details.
When you sell from a website, your customer is able to buy your products 24 hrs a day, 7 days a week and from anywhere in the world. But buying on line is still an unnerving experience for many Internet users so always try to provide reassurance by providing in-depth contact information, a customer support email or telephone contact as well as information on the security of your online payment system
An SSL certificate will also help to reassure visitors to your site that they are dealing with a reliable and trustworthy company.
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