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Domain Names
Choosing the right domain name for your website is hugely important. The domain name is the first impressi
on a prospective visitor will have of your website or business so it is essential to make the right choice of domain name.
One of the first rules to remember is to try and keep your domain name simple and appropriate to your business or niche and make the domain name something your customers can remember if they lose the link to your website.
Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these 'free servers'.
Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.
The extension to the domain name (e.g., .co.uk, .du) usually refers to the country in which the website is based although extensions such as .net, .org or .info are also available.
But most people prefer, if they are able, to register their domain name with a .com extension. Although mainly associated with American websites .com also helps to establish your website on a global basis as the address is not restricted to a single country, And a .com address does tend to give more kudos and credibility to a website in the eyes of many Internet users.
As well as the main domain of a website, sub-domains can also be created. A sub-domain is a name of a website which you can attach to your main domain name. There is no limit to the number of sub-domains you can have. Think of your domain name (for example eypublications.com) as the trunk of a tree. The branches of the tree are all sub-domains ( for example adwords.eypublications.com). The sub-domains are all individual websites linked to the trunk (or main website).
I would recommend that you create a domain name which can be generic, or used for all purposes, such as (yourname.com). You can then create as many sub-domains as you need. If, later on, you want one of your sub-domain websites to have its own .com or other domain name – you can simply register the domain name of your choice and divert visitors to your sub-domain. That may sound complicated but it is simply using the same principle of forwarding your telephone calls from one number to another.
Before registering a domain name however we need to make sure it is unique. No two domain names can be identical so we need to make sure that one of our competitors isn't already using the name we want to register for our business.
To do this click here
on a prospective visitor will have of your website or business so it is essential to make the right choice of domain name.One of the first rules to remember is to try and keep your domain name simple and appropriate to your business or niche and make the domain name something your customers can remember if they lose the link to your website.
Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these 'free servers'.
Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.
The extension to the domain name (e.g., .co.uk, .du) usually refers to the country in which the website is based although extensions such as .net, .org or .info are also available.
But most people prefer, if they are able, to register their domain name with a .com extension. Although mainly associated with American websites .com also helps to establish your website on a global basis as the address is not restricted to a single country, And a .com address does tend to give more kudos and credibility to a website in the eyes of many Internet users.
As well as the main domain of a website, sub-domains can also be created. A sub-domain is a name of a website which you can attach to your main domain name. There is no limit to the number of sub-domains you can have. Think of your domain name (for example eypublications.com) as the trunk of a tree. The branches of the tree are all sub-domains ( for example adwords.eypublications.com). The sub-domains are all individual websites linked to the trunk (or main website).
I would recommend that you create a domain name which can be generic, or used for all purposes, such as (yourname.com). You can then create as many sub-domains as you need. If, later on, you want one of your sub-domain websites to have its own .com or other domain name – you can simply register the domain name of your choice and divert visitors to your sub-domain. That may sound complicated but it is simply using the same principle of forwarding your telephone calls from one number to another.
Before registering a domain name however we need to make sure it is unique. No two domain names can be identical so we need to make sure that one of our competitors isn't already using the name we want to register for our business.
To do this click here
Domain Names and The Length Of Registration
When registering a new domain name you will need to specify the length of time you wish to reserve the domain.
12 months is the minimum registration period (24 months for a co.uk address) but should you renew your domain name for a longer period of time?
The worst thing that can happen is that you forget to renew your registration and all the work and traffic you have built up will be wasted.
Sitebuildershosting.com offers an option to automatically renew your registration on your behalf so that this can't offer but a safe option is to register your domain name for longer than 12 months.
Its good sense for a business to register a domain for years at a time renewing them on a 5 to 10 year plan. If the worst happens and you inadvertently allow your domain name to a successful site expire, there's a good chance that someone will step in and register your domain name immediately on a backorder arrangement.
Of course, if someone has a domain name you want, you can always backorder the domain yourself!
If, for whatever reason, you don't renew your domain name, someone watching a 'watch list' of expiring domain names will try to capitalize on the online business that you've built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name.
By renewing your domain name for several years it won't be opened up to expired domain name buyers.
When registering a new domain name you will need to specify the length of time you wish to reserve the domain.
12 months is the minimum registration period (24 months for a co.uk address) but should you renew your domain name for a longer period of time?
The worst thing that can happen is that you forget to renew your registration and all the work and traffic you have built up will be wasted.
Sitebuildershosting.com offers an option to automatically renew your registration on your behalf so that this can't offer but a safe option is to register your domain name for longer than 12 months.
Its good sense for a business to register a domain for years at a time renewing them on a 5 to 10 year plan. If the worst happens and you inadvertently allow your domain name to a successful site expire, there's a good chance that someone will step in and register your domain name immediately on a backorder arrangement.
Of course, if someone has a domain name you want, you can always backorder the domain yourself!
If, for whatever reason, you don't renew your domain name, someone watching a 'watch list' of expiring domain names will try to capitalize on the online business that you've built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name.
By renewing your domain name for several years it won't be opened up to expired domain name buyers.
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